Dimas, Kurniawan (2022) ORIENTASI PASAR, INOVASI PRODUK DAN KINERJA PEMASARAN TERHADAP KEUNGGULAN BERSAING PRODUK INDIHOME (STUDI KASUS PT TELKOM SOLO). PEMASARAN TERHADAP KEUNGGULAN BERSAING PRODUK INDIHOME (STUDI KASUS PT TELKOM SOLO).
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Abstract
Research to findo out and describe the panalysis of marketo orientation, producto innovation, and marketing performance competitiver advantegeg at PT. Telkom Solo. Multiple olinear regressiong is kused to process data in research. F test results showedo that the variablesssof market orientation, product innovation, and market work simultaneously and significantly affected competitive advantage of indihome product at PT. Telkom Solo. Thiso is kevidenced by the kkresults of the kuF test that is fcount 73,208> ftable 2.47 with a significant ovalue of 0.000 < 0.05. T test results showed that market orientation 0.000<0.05 product innovation 0.391 <0.05 and market work 0.010 <0.05 opositive and significant effect on PT. Telkom Solo.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Admin Repository UIBS |
| Date Deposited: | 14 Jul 2022 03:47 |
| Last Modified: | 13 Dec 2022 08:15 |
| URI: | https://repository.uniba.ac.id/id/eprint/358 |
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