KHRESNA YUDHA PRAWIRA SUPRIATMAJA, ADHITYA (2022) KINERJA PEMASARAN DITINJAU DARI INOVASI, DIFERENSIASI, DAN KEUNGGULAN BERSAING PADA CV YUSPIN BOYOLALI. KINERJA PEMASARAN DITINJAU DARI INOVASI, DIFERENSIASI, DAN KEUNGGULAN BERSAING PADA CV YUSPIN BOYOLALI.
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Abstract
The purpose of this study was to determine the effect of innovation, differentiation, and competitive advantage on marketing performance at CV Yuspin Boyolali. This study uses a quantitative descriptive approach. The data used in the form of primary data and secondary data. In this study, the sampling technique used was the non-probability sampling technique, which was selected by using a saturated sample (census). The results of this study can be seen from the SPSS version 25 data processing which states that innovation and competitive advantage have a significant effect on marketing performance, while differentiation has no significant effect on the marketing performance of CV Yuspin Boyolali.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Admin Repository UIBS |
| Date Deposited: | 30 Aug 2022 02:55 |
| Last Modified: | 30 Aug 2022 02:55 |
| URI: | https://repository.uniba.ac.id/id/eprint/457 |
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