Nugraheni, Setyaningrum KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (STUDI KASUS COFFESHOP SOLO KOPI SURAKARTA). KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (STUDI KASUS COFFESHOP SOLO KOPI SURAKARTA).
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Abstract
This research aims to determine the quality of service to customer satisfaction on coffe shop Solo Kopi Surakarta. This type of research is quantitative. Sample 100 respondents using accidental sampling techniques. The method of analysis uses multiple linear regression with SPSS soft ware version 21. The results of the F test in dicate that quality service, customer satisfaction, Responsiveness, concern, guarantee, reliability, physical evidencenon coffeshop Solo Kopi Surakarta,while the results of t test indicate that quality service, customer satisfaction, Responsiveness, concern, guarantee, reliability, physical evidence on coffeshop Solo Kopi Surakarta has a positive and significant effect to customer satisfaction on coffeshop Solo Kopi Surakarta.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Admin Repository UIBS |
| Date Deposited: | 21 Jun 2022 01:38 |
| Last Modified: | 21 Jun 2022 01:38 |
| URI: | https://repository.uniba.ac.id/id/eprint/294 |
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