The Community Partnership Program Training and Development of Digital Marketing, Production Technology, Entrepreneurship Economic Recovery Efforts During the Covid-19 Case Study in Small and Medium Enterprises Batik Center

Nurlaela, Siti and Junaidi, Amir and Mursito, Bambang and Kustiyah, Eny (2022) The Community Partnership Program Training and Development of Digital Marketing, Production Technology, Entrepreneurship Economic Recovery Efforts During the Covid-19 Case Study in Small and Medium Enterprises Batik Center. ATLANTIS PRESS. pp. 311-315.

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Abstract

The Community Partnership Program. Training and Development of Digital Marketing, Production Technology, Entrepreneurship Economic Recovery Efforts During the Covid-19 Period aims to utilize ways of adopting technology transfer.and e-commerce to build creativity to produce innovative and quality products. The use of technology transfer is the best solution to help the economy keep running. Marketing assistance through social media. Outer Community Partnership Program The achievements of partner empowerment are as follows: Human Resources are increased in knowledge of financial management, making designs with local characteristics as a determinant of competitiveness, making innovative designs for.batik with unique characteristics of historic sites and registration of intellectual property rights, adding supporting equipment for quality improvement and acceleration the production process in the form of a night printing table installation tool. Increased production capacity, the amount of turnover increased compared to the initial period of the Covid-19 pandemic. Follow-up evaluation, after the implementation of the community partnership program of conformity: Input, Process, Output and Out came, with the needs and solutions provided to Partners.

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