MARKETING PERFORMANCE REVIEWING FROM INNOVATION, DIFFERENCE, AND COMPETITIVE ADVANTAGE AT CV YUSPIN BOYOLALI

Adhitya Khresna, YPS MARKETING PERFORMANCE REVIEWING FROM INNOVATION, DIFFERENCE, AND COMPETITIVE ADVANTAGE AT CV YUSPIN BOYOLALI. MARKETING PERFORMANCE REVIEWING FROM INNOVATION, DIFFERENCE, AND COMPETITIVE ADVANTAGE AT CV YUSPIN BOYOLALI.

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Abstract

Business competition requires companies to be able to act progressively in the face of competition in a dynamic and competitive business environment to create and retain loyal buyers. The purpose of this study was to determine the effect of innovation, differentiation, and competitive advantage on marketing performance at CV Yuspin Boyolali. This study uses a quantitative descriptive approach. The data used in the form of primary data and secondary data. In this study, the sampling technique used was the non-probability sampling technique, which was selected by using a saturated sample (census). The results of this study can be seen from the SPSS version 25 data processing which states that innovation and competitive advantage have a significant effect on marketing performance, while differentiation has no significant effect on the marketing performance of CV Yuspin Boyolali

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