SURYANTO, DIEAGO ARIF (2022) KUALITAS PELAYANAN, DAN PENANGANAN KELUHAN TERHADAP LOYALITAS NASABAH PADA KOPERASI SIMPAN PINJAM BERKAH USAHA GROBOGAN. KUALITAS PELAYANAN, DAN PENANGANAN KELUHAN TERHADAP LOYALITAS NASABAH PADA KOPERASI SIMPAN PINJAM BERKAH USAHA GROBOGAN. (Submitted)
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Abstract
This study aims to determine the quality of service, and the handling of complaints simultaneously and significantly affects customer loyalty at the Savings and Loans Cooperative Berkah Usaha Grobogan. This type of research is descriptive quantitative. Data collection techniques in this study were observation, interviews, and questionnaires. The sampling technique was purposive sampling as many as 100 customers with multiple linear regression method. The results of this study are the quality of service, and complaint handling has a simultaneous and significant effect on customer loyalty of the Grobogan Business Savings and Loans Cooperative.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Admin Repository UIBS |
| Date Deposited: | 08 Dec 2022 04:26 |
| Last Modified: | 08 Dec 2022 04:26 |
| URI: | https://repository.uniba.ac.id/id/eprint/543 |
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