Wati, Dewi Darma and Mursito, Bambang and Hartono, Sri (2020) KUALITASaPELAYANAN, PROMOSIuPENJUALAN DANyPERSEPSI HARGA TERHADAPiKEPUASAN PELANGGAN PADAkPENGGUNA TRANSPORTASIo ONLINE GRAB BIKE DI KOTA SURAKARTA. Edunomika, 4 (2). pp. 610-618.
![[img]](https://repository.uniba.ac.id/style/images/fileicons/text.png) |
Text
6.1230-5164-1-PB Darmawati BM HARTONO 082020.pdf Download (747kB) |
Abstract
This study aims to examine the effect of service quality, sales promotion and price perception on customer satisfaction. The population used in this study is not limited to the grab application users in Surakata City. The sample used in this study was 100 people determined using the Sugiyono formula. The sampling technique used is the non probability sampling method with the sampling method used is accidental sampling and analyzed using multiple linear regression with SPSS version 21. The results of this study can be seen that the calculated F value of 32.274 (p> 3.09) and a significance value of 0.000 (p <0.05). The t value of the variable service quality variable was 3.420 (P> 1.98) and the significance value was 0.001 (p <0.05). The t value of sales promotion was 2.014 (P> 1.98) and the significance value was 0.047 (p <0.05). The t value for the price perception variable was 2.487 (P> 1.98) and the significance value was 0.015 (p <0.05). From the results of data analysis kit can be concluded that there is a positive and significant effect simultaneously or partially between service quality, sales promotion and price perceptions of customer satisfaction
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Admin Repository UIBS |
| Date Deposited: | 25 Sep 2023 05:07 |
| Last Modified: | 25 Sep 2023 05:07 |
| URI: | https://repository.uniba.ac.id/id/eprint/984 |
Actions (login required)
 |
View Item |