POTENSI PARIWISATA KERATON KASUNANAN SURAKARTA DI TINJAU DARI DAYA TARIK, LOKASI DAN PROMOSI

Haryoko, Septian and Aryati, Ida and Damayanti, Ratna (2020) POTENSI PARIWISATA KERATON KASUNANAN SURAKARTA DI TINJAU DARI DAYA TARIK, LOKASI DAN PROMOSI. POTENSI PARIWISATA KERATON KASUNANAN SURAKARTA DI TINJAU DARI DAYA TARIK, LOKASI DAN PROMOSI, 4 (1). pp. 155-162.

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Abstract

The purpose of this study aims to determine the effect of Attraction Data, Location and Promotion of the Tourism Potential of the Surakarta Sultanate Palace. This type ofPresearch is a quantitative description. ThePpopulation inPthis studyIwere visitors to the Surakarta Kasunanan Palace, amounting to 1223 using Purposive Sampling with 100 respondents. This study uses data analysis techniques in the form of multiple linear regression tests. The results of this study indicate that: (1) There is an influence of Attractiveness on Tourism Potential of Surakarta Palace of Kasunanan which is indicated by the regression coefficient value of 4.061 and the significance value is smaller than the level of significant (0,000 <0.050), (2) There is no influence of Location on Surakarta Potential Palace Keraton Tourism Potential shown by a regression coefficient of 0.369 and a significance value greater than the level of significant (0.713> 0.050), and (3) There is an influence on the Promotion of the Potential Surakarta Palace Keraton Tourism indicated by a regression coefficient of 3.249 and Significance value is smaller than the level of significant (0.002 <0.050). There is a simultaneous influence of Attraction, Location and Promotion of Potential Tourism in Surakarta Sunanate Palace whichPis indicated by the coefficient of determination (R2) of 0.406 or 40.6% which means that Tourism Potentials of Surakarta Palace Kasunanan. The level of interest explained by the variables Attractiveness, Location and Promotion is 40.6% while the remaining 59.4% is explained by other factors.

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