Edunomika – Vol. 04, No. 02, (Agustus, 2020) : KUNGGULAN KOMPETITIF DITINJAU DARI TRANSFORMASI PERUSAHAAN, KOMPETENSI, DAN PERILAKU INOVATIF (STUDI PADA PEMILIK USAHA KAMPUNG BATIK LAWEYAN SURAKARTA)

Aisyah Rini Lestari, . and Istiatin, . and Sarsono, . (2020) Edunomika – Vol. 04, No. 02, (Agustus, 2020) : KUNGGULAN KOMPETITIF DITINJAU DARI TRANSFORMASI PERUSAHAAN, KOMPETENSI, DAN PERILAKU INOVATIF (STUDI PADA PEMILIK USAHA KAMPUNG BATIK LAWEYAN SURAKARTA). KUNGGULAN KOMPETITIF DITINJAU DARI TRANSFORMASI PERUSAHAAN, KOMPETENSI, DAN PERILAKU INOVATIF (STUDI PADA PEMILIK USAHA KAMPUNG BATIK LAWEYAN SURAKARTA), 04 (02).

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Abstract

Abstract : The purpose of this study is to determine whether there is a significant influence between the variables of company transformation, competence, and innovative behavior on competitive advantage. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing competitive advantage in Surakarta Batik Laweyan Village Business Owners.The method used is quantitative descriptive method. The population in this study amounted to 92 companies and the number of samples used was 92, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaire, interview, documentation and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an influence of company transformation, competence, and innovative behavior simultaneously affect the competitive advantage of Batik Laweyan Village Business Owners in Surakarta, 2) There is an influence of company transformation on competitive advantage on Business Owners Kampung Batik Laweyan Surakarta, 3) There is an influence of competitive advantage competency on Business Owners Kampung Batik Laweyan Surakarta, 4) There is an influence of innovative behavior on competitive advantage at Batik Laweyan Kampung Surakarta Business Owners. Keywords: Competitive Advantage, Corporate Transformation, Competence, and Innovative Behavior

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