LOYALITAS PELANGGAN DITINJAU DARI PELAYANAN, CITRA DAN KEPUASAN (STUDI PADA KLINIK PRATAMA POLRES WONOGIRI)

Widodo, Sutrisno and ., Istiatin and ., Djumal (2020) LOYALITAS PELANGGAN DITINJAU DARI PELAYANAN, CITRA DAN KEPUASAN (STUDI PADA KLINIK PRATAMA POLRES WONOGIRI). Edunomika, 4 (1).

Text 22. 885-2789-1-PB_Edonumika 022020_Citra Kepuasan_sutrisno_Istiatin, Djumali.pdf Download (304kB)

Abstract

This study intends to understand the influence of services, image and satisfaction with the loyalty of patients at the Clinic Primary wonogiri district police. The population of this study were all patients whose outpatient using Indonesia Cards Primary Health Clinic Police Wonogiri. Methods this study included descriptive quantitative research by spreading the questionnaire. The sampling method is accidental sampling is carried by taking sample at the time of the researchers selects or encounter respondents treadment. The number of samples taken 100 respondents of the number of patients at the Clinic Primary Wonogiri district police who visited more than 3 times. Test the validity of the instrument wear product moment classical assumption test, multiple linear regression analisis, t test, F test and the coefficient of determination. The study states that the services, image and satisfaction simultaneously significant effect on patient loyalty Primary Clinik Police wonogiri. Services are not positive and not significant to the Primary Clinic patient loyalty Wonogiri district police. Clinic image positive and significant impact on patient loyalty Primary Clinic Police Wonogiri. Satisfaction positive and signifikan impact on patient loyalty Primary Clinic Police Wonogiri.

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