MINAT BELI DITINJAU DARI KUALITAS PRODUK STORE ATMOSPHERE DAN PROMOSI PADA KOPI PARANG (Studi Kasus Kopi Parang di Surakarta)

iIlyas, Muhammad MINAT BELI DITINJAU DARI KUALITAS PRODUK STORE ATMOSPHERE DAN PROMOSI PADA KOPI PARANG (Studi Kasus Kopi Parang di Surakarta). MINAT BELI DITINJAU DARI KUALITAS PRODUK STORE ATMOSPHERE DAN PROMOSI PADA KOPI PARANG (Studi Kasus Kopi Parang di Surakarta).

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Abstract

The purpose of this study is to determine the effect of product quality store atmosphere and promotion on Kopi Parang Surakarta’s buying interest. The type of data used in this study is quantitative data. This study uses a non probability sampling technique with an 200 population of Kopi Parang customers and a sample of 70 Kopi Parang customer by the slovin formula. The results of the respondent’s data were tested with the SPSS 20.0 program. Simultane us test results show that product quality, store atmosphere and promotion have a positive effection buying interest it test show that productivity has a significant effect on buying interest by 2,236, store atmosphere has a significant effect on buying interest by 3,874 and promotion a significant effection buying interest by 2,915.

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