Keputusan Pembelian Ditinjau Dari Kualitas Produk, Inovasi Dan Brand Image (Studi Kasus Konsumen Sepatu Vans Di Surakarta)

Yusuf, Almazani Keputusan Pembelian Ditinjau Dari Kualitas Produk, Inovasi Dan Brand Image (Studi Kasus Konsumen Sepatu Vans Di Surakarta). Keputusan Pembelian Ditinjau Dari Kualitas Produk, Inovasi Dan Brand Image (Studi Kasus Konsumen Sepatu Vans Di Surakarta).

Text 13. Yusuf Artikel - Copy.pdf Restricted to Repository staff only Download (521kB)

Abstract

The population in this study is an infinite number of vans shoes users in Surakarta. Based on the results of the calculation above, the number of samples was 96.04 people. To simplify the calculation, the number of samples used was rounded up to 100 respondents. The results of this study Product Quality, Innovation and Brand Image have a simultaneous and significant effect on Purchase Decisions on Vans Shoes Consumers in Surakarta. Based on the it test, the results of Product Quality, Innovation and Brand Image partially have a positive and significant effect on Purchase Decisions for Vans Shoes Consumers in Surakarta. Based on the results of the analysis above, the value of Adjusted R Square (R^2) is 0.420 or 42.0%. This imeans ithat the determination or contribution of Product Quality, Innovation and Brand Image variables to the Purchase Decision of Vans Shoes Consumers in Surakarta is 42.0%. The remaining 58.0% is influenced by other variables.

Actions (login required)

View Item